Silvio Serraino, architect and versatile entrepreneur, has set up various innovative companies in the field of leisure, design, fashion and communications. He has travelled widely, for pleasure and work, and is very interested in the different ways of thinking, customs, passions and characteristics of populations all over the world.

He was especially struck by the open-mindedness of the North Americans, the clear thinking and practical nature of the North European countries, the care and attention to detail of the Japanese, the simplicity of the Polynesians, the joy of the African populations and finally, the creativity and versatility of the Mediterranean.

Silvio Serraino tries to keep these qualities in mind when he designs, works and reflects on LAIT BABY.